![]() Offer may not be used at Theory Outlet channels. Offer valid in Theory retail stores and online at in select countries. Discount will be auto-applied at checkout. *Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Although she’s acutely aware of things that are not ideal, she doesn’t let the pain that comes with living be the melody she dances to. She lives with amor fati -the ability to love the things that happen in life beyond our control. The woman who changed my life is Marta Beltran Beckford , my grandmother, who emigrated to the U.S. But we saw that growing slowly was the only way to scale sustainably-that sometimes you have to go slow to go fast. When we decided to have a W-2 workforce instead of freelance contractors, it meant we had to say no to 100,000 customers. That started with asking for help and creating a system that eventually allowed others to ask for it themselves.Ī major challenge I’ve faced was digging in on decisions to do the right thing, especially when they made things harder or go slower. I had the idea to launch Hello Alfred when my co-founder and I were students at Harvard Business School and realized that the only way we could make the most of our time was to find someone we trusted who could take care of tasks that were not an efficient use of our time. ![]() The books that have had the biggest impact on me are Robert Pirsig’s Zen and the Art of Motorcycle Maintenance and its follow-up, Lila, which are about one person’s attempt to understand what quality looks like. Frame each experience in your career as a sprint, where you’re focused on getting the most out of that time and place. One thing I wish I had known when I began my career is that it isn’t a marathon you try to finish as quickly as possible.
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